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| Source: | Plattform Nachhaltig Wirtschaften |
| Category: | News |
| Date: | 26.07.2010 |
C.L.A.S.S. Partners with GREEN showroom in Berlin for Sustainable Luxury in Fashion and Design
C.L.A.S.S. showed Partner Eco-Fashion labels at Berlin Fashion Week and Grazia Opening Party
GREENshowroom and C.L.A.S.S. joined together at Berlin Fashion Week for sustainable luxury in fashion and design.GREEN showroom and C.L.A.S.S. presented sustainable luxury fashion in the renowned five-star Hotel Adlon Kempinski during Berlin's Fashion Week from July 7-10, 2010.
"Cooperating with C.L.A.S.S. means we don't only share similar thoughts, but similar goals". Says Magdalena Schaffrin of GREENshowroom. "A combination of high-class design and sustainability is the only solution for the future of the fashion market". Giusy Bettoni, co-founder of C.L.A.S.S, says: "At C.L.A.S.S. we are really honoured to be part of this great event with a high-level international partner like GREENshowroom, and we look forward to working close together with our colleagues! And Berlin Fashion Week is just the beginning".
 | Urania and Eris eco-innovative bags by CLASS partner Juste Un Sac. © GB Network srl |
On July 9th, another highpoint of the exclusive, four-day trade show included the salonshow during which some GREENshowroom and CLASS designers presented their eco-collections. Ecofashion CLASS partners Caira Design presented glamour models made in vintage and reused materials and 959® will show its trendy-innovative bags made with recycled seat belts. Eurasia Fashion showed its eco-collection "Puer," which is designed and produced in Hongkong; one of Austria's precursors in the ecological movement, Grüne Erde, will present a selection of looks from their newly launched fashion line. Next to the two founders of GREENshowroom, Magdalena Schaffrin, who showed a collection under her name and Jana Keller, who presented her accessories label RoyalBLUSH. The show also going introduced Christina Krämer, Andrea Klüsener, Braintree, Studio Ecocentric, Reet Aus, Kissa and the former winner of "Designer for Tomorrow"- Award, Julia Knüpfer, with ICA Watermelon.
Aveda, the pioneer of environmental and social responsibility within the beauty industry took care of the make-up and hairstyling with high performance, botanically based products. CLASS with Stilolinea has helped supply the gift pen inside the goodie bags distributed at the show. The pen is marked with the CLASS and GREENshowroom logo and is part of a new range of pens from Italian high quality pen producer Stilolinea, that sets new standards of design with performance and now responsibility because it is made using IngeoT biopolymer, an ingenious innovative material made from plants instead of oil. www.stilolinea.it.
The final day of carbon neutral GREENshowroom is a "Public Day." This is when the showroom's doors open to everyone who holds interest in eco fashion - in other words, not just to the media and to buyers, but also to potential end consumers. On this Saturday, visitors can even purchase the featured ecological products.
 | Two-piece style by CLASS partner Caira Design at GREENshowroom catwalk show © GB Network srl |
959® and Caira Design, two C.L.A.S.S. Eco-Fashion Partners, to show at the Grazia opening runway show of Mercedes Benz Fashion Week German Grazia to host glamorous Mercedes Benz Berlin Fashion Week with over 600 VIP guests.
959® and Caira Design, two innovative Eco-Fashion C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) Partners, will showed some of their key-styles at the Grazia magazine Avant-Premiére show of Mercedes Benz Fashion Week. Designer Paolo Ferrari will present his beautiful eco-innovative 959® bags and will be part of the show with two brand new models, the week-end bag 875 and the shopping bag 1212 - crafted in his signature style using recycled polyester seat belts. Designer Francesca Caira will show a women's top with buttoning at the back created using a men's vintage shirt and coordinated asymmetrical pants made in natural reused fabric.
C.L.A.S.S. expands into commercialization of ready-to-wear through partnership with SeiMilano Showroom
C.L.A.S.S. and Rosita Cigliola's Milan showroom together to promote and commercialize Eco-Fashion.
Begining in July 2010, C.L.A.S.S. and SeiMilano Showroom will work together to commercialize wearable fashion pieces from C.L.A.S.S. Eco-Fashion Partners, including 959®, Mori-Mondo, Caira Design, Juste un Sac, Rianne de Witte, Little Wings. The partnership is a key part of CLASS' strategy to identify and build synergies with other key players, and is an important step into entering the fashion retail business from its core business as an eco-library specialist.
"We now need to be more aware about what we produce and how" says Rosita Cigliola - SeiMilano Showroom. "Making beautiful things isn't hard, making beautiful style that has a positive impact on our planet is. That is what fascinates me about C.L.A.S.S. and their mission".
About C.L.A.S.S. Milan | London | New York
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy ) is a global network of three showrooms in Milan, London and New York founded in 2007 which supports and promotes environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services. Each showroom houses a comprehensive materials library - available for businesses, designers and buyers - as well as highlights from ranges of finished high-quality and stylish fashion garments and accessories, products for the home, and eco-relevant lifestyle products.
Products available at C.L.A.S.S. showrooms include: Naturals & Organics, textiles made from wool, silk cashmere, cotton, linen and hemp. Repurposed & Recycled, fabrics made from recycled polyester, polyamide, cashmere and denim created to reduce your carbon footprint. Innovative Renewables, new biopolymers (e.g. IngeoT), paper, milk protein, soy, seaweed, regenerated cellulosics (e.g. TencelT), and bamboo. These textiles are designed to reduce dependency on oil and promote more sustainable renewable resources.
For more information about C.L.A.S.S. and regarding these and other newstories please visit:
www.c-l-a-s-s.org
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